Adam Eccles Blog
12 June 2025

We Used to Mean It

There was a time when names were no-nonsense. You were what you did. If your name was Smith, it was because you were a smith — blacksmith, silversmith, locksmith, some flavour of hammer-wielder. Bakers baked. Butchers butchered. Carters hauled. Tailors stitched.

Your surname was your job title, your billboard, your destiny.

Fast forward a few centuries, and now if someone called Mr. Baker actually works in a bakery, it’s met with delight, irony, maybe even a giggle. “Ohhh that’s perfect!” we say, as if the universe just made a clever little joke.

So what changed?

At some point, names stopped being functional and started being inherited. You didn’t have to be a Fletcher anymore — you just had to be born to one. As society industrialised, jobs diversified, and the need to literally describe someone’s role with their name faded. You could be a Butcher and work in finance. You could be a Taylor who never learned to sew. We drifted from label to legacy.

My own surname, Eccles, is a strange one — possibly from a place name, or the Latin word for church. Which is ironic, really, considering how I feel about churches.

But the shadow of meaning still lingers. That’s why we still chuckle when a plumber is named Mr. Pipe or a midwife is Ms. Deliver. It tickles some ancient part of our brain that remembers when names told the truth.

Now they just tell a story. Or a joke. Or nothing at all.

And then there’s Iceland — the beautiful exception. Over there, surnames still mean something. They’re not family names in the traditional sense, but living labels. If your dad is Ólafur and you’re a girl, you’re Ólafsdóttir. If you’re a boy, you’re Ólafsson. It’s elegant, direct, and weirdly fresh — like your name is a handwritten note, not a printed sticker. There’s something honest about that. Names that change with each generation, rather than calcifying into echoes.

But while surnames breathe, first names are tightly guarded. You can’t just name your kid Razzlepants or Xælön. Iceland has a Naming Committee — yes, really — and all names must come from an approved list. The aim is to preserve the language and avoid chaos. So in a way, their names are freer and stricter at the same time. A culture of inherited freshness and regulated tradition. Kind of beautiful, really.

Sometimes, though — just sometimes — the name and the person align. And it’s like watching fate wink at you.

And maybe, deep down, we still wish our names meant something.

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