I’ve been casually following tech coverage for years, decades. Podcasts, blogs, YouTube channels, the odd snarky Reddit thread — all of it. And over time, one thing has become abundantly clear: we are trapped in a never-ending conversation about absolutely nothing.
Same debates, same grumbles, different product name.
- “Is Apple innovating anymore?”
- “Why can’t they just make it cheaper?”
- “Shouldn’t they open things up for the good of humanity?”
There’s a kind of performative angst to it all. Like these people genuinely believe they’re fighting the good fight, when really they’re just having the same circular arguments every week, like a tech version of Groundhog Day — only less funny and more insufferable.
It’s 15%, Calm Down
Take the endless moaning about Apple’s App Store cut.
It’s 15% for small devs. Thirty if you’re big enough to be doing just fine. And yet somehow this is portrayed as oppressive — like developers are being dragged into a dark alley and mugged.
Meanwhile, over in the world of books, Amazon takes 30% of every sale I make.
I don’t complain. They provide the platform, the ecosystem, the distribution, the devices, the search, the hosting, the bloody everything.
You won’t find authors starting podcast empires dedicated to demanding a better deal.
We either accept the system, or we sell books out of cardboard boxes at the back of a village hall.
No Joy, All Judgement
The thing that really gets me, though, is the total absence of joy.
These people claim to love tech, but they speak about it like disappointed parents.
Nothing is ever good enough.
Everything’s a letdown.
Even products that work brilliantly are picked apart for failing to transcend.
I’m not saying Apple (or anyone else) is perfect. But if you hate the ecosystem, hate the prices, hate the design choices, hate the strategy, and apparently hate all the people who use the products too — maybe it’s time to stop talking about it?
So Here I Am
I’ve no desire to shout louder than the crowd.
But I do want to get out of the crowd entirely.
This blog is where I’ll write things that don’t belong anywhere else. Tech, probably. Life, maybe. Irritations, definitely.
Just thoughts. Unfiltered. Unsmoothed. No sponsors, no metrics, no obligation to perform.
If that sounds interesting, stick around. If not — well, I’m not checking analytics anyway.
Oh, and by the way — today is WWDC 2025
And yes, I’m still excited. Genuinely. I love seeing what Apple’s going to roll out. New features, subtle refinements, weird little surprises — it’s one of the few times the company actually shows its cards.
What amazes me is how even that gets buried in negativity.
Before a single announcement is made, the hot takes are already written: “Not enough,” “Too closed,” “Boring,” “They stole it from someone else,” etc. It’s exhausting.
I’m choosing not to live in that headspace.
It’s perfectly possible to be critical and curious. Skeptical and delighted.
You just have to stop pretending you’re the main character in a drama Apple didn’t cast you in.